industry news

 

The following article appeared in the recent edition of
Executive Solutions On Demand , the company magazine for IBM.

 

 

IMPROVING THE SHOPPING EXPERIENCE

 

Customers want a satisfactory shopping experience whether in the store, online or shopping by catalog. They expect assurance that the item is in stock, that several payment options are available, and that check out will be quick and easy. MerchantSoft is built from the ground up to improve the customer’s shopping experience two ways. Our touchscreen POS is user configurable, which allows the user to secure and arrange over 200 sales and operating functions. And our POS software can be configured differently even within the same store.


Greg Phillips
President
Emporos Systems

For example, we can offer standard scanning, easy search capability, and a variety of item buttons similar to what you see in fast food outlets for impulse items too small to barcode. Alternatively, we can set up one station to accommodate the complexity of a deli operation and three regular stations for check out of non-food items.

Overall, the greatest strength of the MerchantSoft POS is its intuitive design. New users can generally be trained in as little as ten minutes. The touch screen enables the cashier to look up prices and information quickly. The system also offers many payment options, including credit/debit, check, cash, gift certificates, or gift cards. This helps speed up the check out process and creates a more efficient shopping experience, with significant impact on productivity and rapid return on investment.

With credit card authorization at an average speed of three seconds, the payment tender process matches what customers have become accustomed to when shopping at the large retailers, without their high communications costs.

Combining MerchantSoft with the SurePOS 500 provides the speed of check out with the reliability of the best hardware. The new SurePOS 500 has made great improvements to ensure performance, installation ease, ease of use, and enhanced communications with software and other hardware.

MerchantSoft POS is equally nimble in its modular design and advanced functionality, especially in its ability to interface with other back end systems (including Unix and Linux systems). This multi-channel, multi-store application for point of sale (POS) is highly flexible, scalable, intuitive, and easy to learn. It was developed to be affordable for small and mid-size retailers, enabling them to offer a superior customer experience only available to the large retailer in the past.

This solution leverages the Internet in real time to link single or multiple stores to the central office over a secure virtual private network (VPN). The MerchantSoft inventory management & accounting application assures that when an item is purchased at any store, online or through a catalog, it is immediately removed from the inventory in real-time, automatically posting the inventory for possible re-order.

This ensures that the retailer has the right merchandise at the right time, reducing slow moving stock and increasing the availability of popular items to the consumer. The application suite also enables the retailer to automatically set prices on merchandise based on a percentage above cost.

Emporos MerchantSoft applications, training, and support along with IBM SurePOS 500 technology offers a competitive advantage to the small and mid-size retailer, , bringing to their customers the technology and customer service tools once reserved only for the large retailer.

REPRINTED WITH THE PERMISION OF ACCUVIA PUBLISHING